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Premium Dress vs Value Dress
The Datejust 36 ($9,550) and De Ville Prestige ($3,400) are both Swiss automatic dress watches with sapphire crystals on leather or bracelet. The $6,150 gap: 904L steel, gold bezel option, Jubilee bracelet, 22 more hours of reserve, and the Rolex crown. The Omega counters with co-axial escapement (longer service intervals) and an exhibition caseback the DJ doesn’t have.
| Factor | Datejust 36 | De Ville Prestige |
|---|---|---|
| Movement | Cal. 3235 (70h) | Cal. 2500 (co-axial, 48h) |
| Steel | 904L | 316L |
| Bezel | Smooth or 18ct WG fluted | Polished steel |
| Caseback | Solid | Exhibition sapphire |
| Retail | $9,550 | $3,400 |
Datejust for: the full Rolex dress experience. De Ville for: co-axial + exhibition caseback at 36% of the DJ price. Both at Datejust and Omega at DR.WATCH.
